Is Armstrong And Bruce Flooring The Same

Is Armstrong And Bruce Flooring The Same?

When it comes to flooring, two of the most popular brands are Armstrong and Bruce. Both companies offer a wide range of flooring options, from hardwood to laminate to vinyl. But are Armstrong and Bruce the same company? The answer is no. Armstrong and Bruce are two separate companies with different histories, products, and marketing strategies.

Armstrong was founded in 1860 as a cork company. The company later expanded into other flooring products, including hardwood, laminate, and vinyl. Armstrong is now one of the largest flooring manufacturers in the world, with sales in over 150 countries.

Bruce was founded in 1916 as a hardwood flooring company. The company later expanded into other flooring products, including laminate and vinyl. Bruce is now one of the leading hardwood flooring manufacturers in the United States.

While Armstrong and Bruce are two separate companies, they do have some similarities. Both companies offer a wide range of flooring options, and both companies are known for their quality products. However, there are also some key differences between the two companies.

One of the biggest differences between Armstrong and Bruce is their product mix. Armstrong offers a wider range of flooring options than Bruce, including carpet and tile. Bruce, on the other hand, specializes in hardwood flooring. This difference in product mix is reflected in the prices of the two companies' products. Armstrong's products are typically more expensive than Bruce's products.

Another key difference between Armstrong and Bruce is their marketing strategies. Armstrong targets a wider range of consumers than Bruce. The company's marketing campaigns are designed to appeal to both homeowners and businesses. Bruce, on the other hand, targets a more specific audience of hardwood flooring buyers. The company's marketing campaigns are designed to emphasize the quality and beauty of its hardwood floors.

Ultimately, the decision of whether to choose Armstrong or Bruce flooring depends on your individual needs and preferences. If you're looking for a wide range of flooring options, Armstrong is a good choice. If you're looking for high-quality hardwood flooring, Bruce is a good choice.